Trace3 | AI Solutions
In professional sports, every decision matters—both on and off the field. The Denver Broncos needed a forward-thinking approach to optimize stadium operations, streamline fan workflows, and enhance real-time decision-making.
The goal? Leverage advanced automation to create integrated “fanalytics” for the stadium operations team and elevate the audience experience on game day.
The AI-Driven Solution: A Smarter Playbook
To tackle these challenges, the Denver Broncos sought out a technology consulting organization well versed in both stadium operations and pro football. As the official analytics partner of the Detroit Lions, and a long-standing stadium operations consultant to the KFC Yum Center in Louisville, Ky., Trace3 brought relevant and proven experience to the task at hand.
Understanding the unique needs of stadium operators and pro football, Trace3 and the Denver Broncos set forth an aggressive agenda to drive both the fan experience and business revenue. By injecting automation and artificial intelligence (AI), project objectives took the form of data re-platforming, workflow optimization, and cutting-edge AI activations.
The initiative began with automating complex processes via Azure OpenAI to enhance efficiency in data processing and task management. This included a number of previously disconnected data sources to deliver:
-
Real-Time Analytics – AI-powered to drive informed decision-making and optimize game day operations.
-
Custom Reporting – AI-enhanced to provide real-time insights and actionable recommendations tailored to business objectives.
-
Sales Forecasting – AI-modeled to enhance accuracy of sales forecasts, enabling better business decisions and revenue optimization.
-
Change Management – AI-driven tools to assess and coordinate organizational changes, improving agility and minimizing disruptions.
-
Customer Engagement – AI insights to personalize fan interactions, automate engagements, and gather actionable insights for a seamless experience.
Process for the WIN
To ensure a seamless AI integration, Trace3 followed a structured, results-driven methodology that began with Discovery & Assessment followed by AI Solution Design to developing a customized AI framework tailored to the organization’s needs. This facilitated a Seamless Integration of data sources, allowing the team to embed AI into existing workflows for maximum impact.
The new platform was tested and fine-tuned to ensure accuracy, reliability, and efficiency. With testing successful, the product was rolled out through a Scalable Deployment where the AI solutions were implemented with comprehensive training for stakeholders.
Lastly, Trace3 established a Continuous Improvement program to monitor AI performance and iterate for sustained value and innovation.
The Impact: AI-Powered Game Day Operations
With AI embedded into the Broncos’ operational ecosystem, decision-making has become more data-driven and efficient than ever before. Key benefits include:
-
Optimized Stadium Operations – AI-driven solutions to improve logistics, from ticketing to parking management.
-
Enhanced Fan Engagement – Personalized, AI-driven touchpoints to elevate the fan experience.
Streamlined Facility Management – Predictive analytics to power concession planning and stadium operations.
The Future of AI in Sports & Beyond
At Trace3, innovation is at the core of what we do. Our latest collaboration with the Denver Broncos demonstrates how artificial intelligence is revolutionizing operations and elevating the fan experience through what we call Fanalytics. This strategic partnership highlights our expertise in delivering scalable, next-generation AI solutions that drive real-world impact.
As organizations across industries seek to harness AI’s transformative power, our partnership with the Denver Broncos is just the beginning. At Trace3, we strive to remain at the forefront of AI innovation, helping businesses unlock its full potential for measurable impact.
Are you ready to bring AI-driven innovation to your organization? Learn more about Trace3’s AI expertise on our blog and follow us on LinkedIn. Let’s build your next AI-powered solution together.
Click here to learn more about Trace3 can help with AI.