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The Trends Defining 2025 Are Taking Shape—Here’s What Matters

Written by Katherine Walther | February 3, 2025
By Katherine Walther | Trace3 VP of Innovation

Welcome to the crystal ball chronicles of 2025, where hindsight isn’t just 20/20 – it’s the fuel for what’s next. At Trace3, we stay in lean mean future predicting shape to unveil the trends, technologies, and bold moves shaping the enterprise landscape this year.

As we evaluated the data to spot the trends, we did so armed with curiosity and the goal of uncovering insights beyond the now-ubiquitous AI narrative, we dug deep into the ealms of cybersecurity, data intelligence, and modern infrastructure. But no matter where we turned, all roads seemed to lead back to AI. Not just as a buzzword, but as the undeniable driver behind almost every major innovation and every major project. Love it or loathe it, AI just isn’t the star of the show – it’s the engine powering the entire stage.

This year, we decided to add a little structure to the chaos of innovation. Instead of throwing out a laundry list of shiny trends, we’ve taken a step back to identify the four major themes steering the enterprise tech ship in 2025. Think of these themes as the umbrella covering the larger forces shaping how adoption appends and where investment flows. Once you’ve got those in focus, the 13 trends emerge as the natural consequence of these larger focuses. It’s like solving a puzzle; get the corners in place first (the themes), and the rest of the picture (the trends) clicks into view. It’s our blueprint for understanding where innovation is headed and how to stay ahead of the curve.

 

The 4 Themes Defining 2025

Purpose-Driven AI

The era of AI experiments with no clear path to ROI is coming to an end. Leaders and investors are done funding hype cycles—they want results. Purpose-driven AI is about delivering real, measurable business outcomes, not just proving AI can do something, but showing why it should. In 2025, AI that solves tangible problems will win. Everything else? Just expensive toys.

AI-Native Applications

Forget bolting AI onto existing software and calling it transformation. The real shift is happening with AI-native applications—tools built from the ground up with AI at their core. These apps don’t just use AI; they are AI. They learn, adapt, and improve over time, delivering faster results with less human intervention. Enterprises will start building their business strategies around these solutions because they don’t just enhance workflows—they redefine them.

AI Agents

Thanks to a media frenzy, AI agents are officially the new office buzzword. Every exec is wondering if their next hire should be digital. But while the hype is real, so are the challenges—security, governance, and the whole “how do we work alongside our new AI coworkers” problem. In 2025, most organizations will dip their toes into the agent pool, but the real breakthroughs will come from those organizations whose focus down on their use case, align policies and determine how best to scale their organization for the new age of digital workers.

AI-Driven Efficiency (But at What Cost?)

AI is coming for the busy work, and nobody is mad about it. The first to go? Low-level, manual tasks that have been screaming for automation. But here’s the kicker—while AI promises efficiency, leaders need to remember that automation doesn’t always mean cost savings. Shifting work from humans to AI means shifting costs, not eliminating them. In 2025, the smartest leaders won’t just chase AI to cut budgets; they’ll use it to scale intelligently without unintended consequences.

 

13 Trends Shaping 2025

Now that we’ve established the themes, let’s turn to the trends that are emerging from them. Some trends have a perfect one-to-one relationship, while others can cut across multiple. The key takeaway? AI is reshaping everything – but how and where it takes hold varies.

 

AI With a Purpose

If AI doesn’t create real business value, it won’t survive. Here are the key trends we have identified that are emerging as a result of this theme:

AI Cost Management

Companies are starting to wake up to the cost of AI. Token consumption, model hosting, and infrastructure costs will become a major focus. Emerging solutions and strategies are focusing on managing costs throughout the lifecycle.
 

AI Security Strategy

Early adopters spent the majority of 2024 understanding where the threats may exist and how to align their defenses. At the same time the startup ecosystem is rising to the challenge. In 2025 organizations will start to implement their AI security strategies and defenses to support the businesses need for AI transformation.

AI Data Readiness

Early AI projects rapidly found out that quality output requires data readiness and in most cases data accessibility. If your data isn’t ready, your AI won’t work. Enterprises are realizing that data readiness is a key ingredient to the successful outcomes in an AI native world.

Bring Your Own Model (BYOM)

Giving enterprises control over their AI destiny not only ensures security, compliance and performance optimization, it also becomes a point of negotiation when onboarding AI-Native applications. Hosting the model or models that IT and Business have chosen allows organizations to future proof their AI investments while enhancing agility.

Operationalizing MLOps

As data and technical teams mobilize to support the AI powered enterprise, development and operations to automate and streamline the deployment and management of models in a production environment become paramount. Maturing MLOps is a natural consequence of an enterprise’s AI transformation journey.

 

The Rise of AI-Native Everything

The next wave of enterprise applications won’t just use AI – they will be built around it. With AI reshaping the foundation of modern applications, these are the trends driving the shift: 

AI Augmented Software Development

AI is fundamentally changing how software is built, making development faster and more accessible. The investments are spanning throughout the SDLC inclusive of solving those pesky vulnerabilities. The key is to strike the right balance of AI assisted tools and human intervention in both development and infrastructure teams.

AI-Driven Security Remediation

Security and operations teams alike have been battling talent shortages for what feels like a decade, with no relief in sight. Meanwhile the attack surface keeps expanding, and the sheer volume of security data is overwhelming even the most advanced teams. Enter AI-driven security remediation – the only logical response to a problem that isn’t slowing down. Solutions in this category are providing contextualized remediation recommendations with some employing automation; we have even spotted the term “self-healing” in emerging solutions.

SCA 2.0 (AI-Powered Software Composition Analysis)

After years of doing it the same, enter in a new generation of SCA tools that are redefining how organizations manage open-source and third-party software security. Instead of static scans and manual patching, AI-driven SCA continuously analyzes dependencies, detects vulnerabilities in real time, and even suggests or applies fixes autonomously. With the speed and complexity of modern development, AI-native SCA is the only way to keep security from becoming a bottleneck.

 

AI as a Digital Coworker

AI agents will reshape how work gets done – but the rules for working with them are still being written. This theme could technically be applied to every trend we see. As the explosion of this market continues, one could see a future where each use case, human capital gap, or transformation could find an agent assist. Currently enterprise technology teams hold the greatest position in the agentic enterprise; not only will IT transform to onboard, monitor and govern our 24/7 digital counterparts, they will likely be first adopters. Here are the trends we have spotted that illustrates that paradigm:

AI-Driven SOC Transformation

The next evolution of SOCs isn’t just about AI-assisted security – it’s about full-scale hyperautomation. While initially just a Gartner term, GenAI powered solutions are bringing the concept to a reality. Autonomous alert investigations are rapidly reshaping security operations, moving SOCs away from reactive triage and closer to a proactive defense. AI-driven automation now correlates threats, enriches data across multiple sources, and even orchestrates remediation workflows without human intervention. Early-stage startups are giving us a glimpse into the human-digital workforce, and we are not mad at it.

Rise of Non-Human Identity Solutions

NHI solutions hit the market hard in 2023 and 2024 and for good cause. Managing identities for API keys, tokens, service accounts, secrets, technical accounts, certificates, admin accounts and system accounts is fairly immature in most organizations and that is before we add in our digital worker ecosystem. “These AI agents need to authenticate to the systems they interact with, and they will not only use NHIs but also store and propagate them.” – Clutch Security. Savvy organizations who are dabbling with agents are also adopting NHI solutions as the time to act is now.

 

AI-Driven Efficiency

AI is reducing manual work – but companies must rethink how they measure cost and value. While IT teams are increasing efficiency on critical use cases, the business side is evaluating the spectrum of processes, even the old forgotten ones. With every novel approach to getting work done, leaders can easily be converted to ROI illusionists. It’s easy to become one, the Dunning Krueger effect of ChatGPT alongside of CEOs of these companies telling us that our digital coworkers can do everything we start to see leaders believe that AI will be the cost-free solution to their scaling problems. The key to this theme is to focus on the use cases where low level manual work can and should be evaluated for a digital workflow whilst understanding that successful organizations will develop policies, procedures and supported technology to observe and govern AI powered productivity. Here are the trends we’ve spotted towards that effort:

AI-Powered Platform Engineering Solutions

AI is no longer just a tool in platform engineering – it’s becoming the foundation. From automating infrastructure provisioning to enabling self-healing systems, AI-driven solutions are transforming how businesses manage and scale their digital platforms. With intelligent monitoring, predictive analytics, and AI-powered CI/CD pipelines, organizations can boost efficiency, reliability, and innovation. As AI-native capabilities continue to evolve, enterprises that embrace these advancements will gain a competitive edge in managing the complexity of modern infrastructure.

AI Powered Identity Ecosystem

The AI-powered identity ecosystem is emerging as the answer to the complexity and operational burden of major identity platforms like SailPoint, Saviynt and Okta. These platforms require ongoing management to function at their full potential, but many organizations struggle to keep up – leading to manual workarounds that undermine security and efficiency. A new wave of AI-driven, agentic solutions is changing the game by automating identity lifecycle management, enforcing policies consistently, and surrounding these platforms with intelligent automation. Much like how ServiceNow thrives on an ecosystem of supporting tools, identity platforms are now benefiting from AI-powered reinforcement that keeps them optimized and resilient.

 

The Road Ahead: AI’s Defining Year

The trends shaping 2025 aren’t just about AI’s potential – they’re about AI’s impact. This is the year where hype gives way to reality, where investments turn into real-world applications and where enterprises must make strategic choices about how they integrate AI into their ecosystems.

AI-native applications are reshaping enterprise software. AI agents are changing the way work gets done. AI-drive efficiency is forcing organizations to rethink cost, scale, and governance. And as AI seeps into every layer of technology, the leaders who embrace purpose drive AI – not just AI for the sake of it – will be the ones who gain the biggest competitive edge.

We are excited to bring you an in-depth look at each of these topics throughout the coming year in both blog format as well as a presentation. If any of these topic are hot on your mind, drop us a line at innovation@trace3.com and together we can explore the application of this trend to your future.

 

Katherine Walther is the VP of Innovation at Trace3, where she transforms enterprise IT challenges into innovative solutions. Dedicated to disseminating information about the future of technology to IT leaders across a wide variety of domains. Pairing a unique combination of real-world technology experience with insight from the world’s largest venture capital firms, her focus is to deliver market trends in the key areas impacting industry leading organizations. Based out of Scottsdale, Arizona Katherine leverages her 22 years of both tactical and strategic IT experience to help organizations’ transform leveraging emerging technologies.